Commercial 1: http://www.youtube.com/watch?v=bG2mdZ23eP8
Mass Effect 3: (Take The Earth)
In this Trailer BiowareEA is trying to sell their latest product, Mass Effect 3, a cross-platform videogame and the final to a trilogy. It's got a somber yet hopeful tone with a target audience of male gamers between the age of 16 and 25. The goal of the product, or rather, what the commercial is trying to sell the audience on is a tragic epic that spans 3 games and culminates with a massive battle. It uses 3D animations from the game itself and although there is a general narrating "voice" per se, it takes the form of quotes from multiple characters throughout the game.
Commercial 2: http://youtu.be/DaIcv8KJ5l4
Avatar: The Last Airbender
This is an animated trailer for one of Nick's "Anime-style" animated series, Avatar: The Last Airbender. Again it has a relatively serious tone, with a target audience of 12 to 19 year olds. The commercial creates the illusion of this epic story which leaves the viewer hanging and wanting to know exactly what's going on, thus doing a successful job of selling itself after creating a demand that the viewer didn't previously know they had. It's got narration from a single, omniscient, narrator.
Commercial 3: http://www.youtube.com/watch?v=LpWHkiq744k&feature=related
The Hunger Games
This is a live trailer for the movie Hunger Games with a single narrator giving some sort of explanation to the viewer. Without previous knowledge of the plot, the viewer is only shown a girl going through some extreme circumstances with a voice over of some guy supporting her and giving her some back up. This sets up the viewer's need to want to find out what's going on, although not entirely too successful at it.
Commercial 4: http://www.youtube.com/watch?v=OYecfV3ubP8
Apple Macintosh
Hah, this is a parody trailer for the successor the Apple II, the Apple Macintosh back in 1984 that set up IBM "Big Blue" as "big Brother" in a 1984 parody. It presents the idea that IBM's influence is pervasive and is going to take over everything especially with their government contracts, taking that into account it presents their product as the solution to this overbearing figure, as the rebel. So to an extent, it is successful in billing their product in a really positive light.
Commercial 5: http://www.youtube.com/watch?v=5lUkF1vVudA
HTC
This is a live trailer for the HTC line of phones with an upbeat and fun tone to it with a constant external narrator who tries to appeal to the viewer in a direct manner. The commercial bills the phones as being perfect for "you" meaning it can be customized to do whatever the user wants it to be, and is supposedly good at all these different things.
Saturday, April 7, 2012
Monday, March 26, 2012
Wednesday, March 21, 2012
Monday, March 19, 2012
Business Cards - Alternatives?
Working on the Brochure and Letterhead I realized that my design is actually REALLY flexible, so here are some examples of multiple versions of the Business Card (The only thing currently at RC level)
Original:
Variations:
Original:
Variations:
Wednesday, March 14, 2012
Monday, March 12, 2012
1) What is your business?
The selling of savepoints to access in realtime through a variety of terminals.
2) Describe your business in one sentence
We sell the ability to go back in time and fix/redo things.
3) Who is your target audience?
Teens, young adults. Both genders.
4) Who are your competitors?
Religious Organizations who are against it...
5) What makes them better/worse than your product/service?
Not really applicable.
6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
N/A
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
N/A
8) How do you want your image to be seen in two years?
Still the only one one of it's type on the market, with control over governmental rules regarding the product due to the sensitivity of time/space shenanigans. Something that's revolutionized the Alpha timeline with no cracks and is on it's way to being in the hands of at least 1/2(Though in reality in 2 years it'd only be at maybe 10% of peoples due to prices and the time it takes for the adoption of a new technology) of all peoples in first world nations. It should be recognized as reliable and working.
9) If your company was an animal, what animal would it be and why?
10) If your company/brand was a person, who would it be and why?
David Tennant/John Barrowman/Harrison Ford because time travelers/sci fi heroes of repute.
11) If your company/brand was an object, what would it be?
A digital watch.
12) If your customer was a cartoon character, who would it be?
Haruhi Suzumiya? Sure, we'll go with that.
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