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Project 5 Ideas
Idea 1: Typography style commercial directly explaining the uses of the product.
Idea 2: 2D animated skit of some one majorly screwing up in some fashion or the other and then using the product to go back in time, then saving himself and now has a happy ending.
Idea 3: Same as the above, but with stop motion.
Idea 4: Same as the two above, but with 3D (YAY MAYA)
Idea 5: Machinima creation from different games showing the idea in it's natural element, with a voice-over of exactly what's going on and how the ability to load save points is now available in real life.
Idea 2: 2D animated skit of some one majorly screwing up in some fashion or the other and then using the product to go back in time, then saving himself and now has a happy ending.
Idea 3: Same as the above, but with stop motion.
Idea 4: Same as the two above, but with 3D (YAY MAYA)
Idea 5: Machinima creation from different games showing the idea in it's natural element, with a voice-over of exactly what's going on and how the ability to load save points is now available in real life.
Commercial Evaluations
Commercial 1: http://www.youtube.com/watch?v=bG2mdZ23eP8
Mass Effect 3: (Take The Earth)
In this Trailer BiowareEA is trying to sell their latest product, Mass Effect 3, a cross-platform videogame and the final to a trilogy. It's got a somber yet hopeful tone with a target audience of male gamers between the age of 16 and 25. The goal of the product, or rather, what the commercial is trying to sell the audience on is a tragic epic that spans 3 games and culminates with a massive battle. It uses 3D animations from the game itself and although there is a general narrating "voice" per se, it takes the form of quotes from multiple characters throughout the game.
Commercial 2: http://youtu.be/DaIcv8KJ5l4
Avatar: The Last Airbender
This is an animated trailer for one of Nick's "Anime-style" animated series, Avatar: The Last Airbender. Again it has a relatively serious tone, with a target audience of 12 to 19 year olds. The commercial creates the illusion of this epic story which leaves the viewer hanging and wanting to know exactly what's going on, thus doing a successful job of selling itself after creating a demand that the viewer didn't previously know they had. It's got narration from a single, omniscient, narrator.
Commercial 3: http://www.youtube.com/watch?v=LpWHkiq744k&feature=related
The Hunger Games
This is a live trailer for the movie Hunger Games with a single narrator giving some sort of explanation to the viewer. Without previous knowledge of the plot, the viewer is only shown a girl going through some extreme circumstances with a voice over of some guy supporting her and giving her some back up. This sets up the viewer's need to want to find out what's going on, although not entirely too successful at it.
Commercial 4: http://www.youtube.com/watch?v=OYecfV3ubP8
Apple Macintosh
Hah, this is a parody trailer for the successor the Apple II, the Apple Macintosh back in 1984 that set up IBM "Big Blue" as "big Brother" in a 1984 parody. It presents the idea that IBM's influence is pervasive and is going to take over everything especially with their government contracts, taking that into account it presents their product as the solution to this overbearing figure, as the rebel. So to an extent, it is successful in billing their product in a really positive light.
Commercial 5: http://www.youtube.com/watch?v=5lUkF1vVudA
HTC
This is a live trailer for the HTC line of phones with an upbeat and fun tone to it with a constant external narrator who tries to appeal to the viewer in a direct manner. The commercial bills the phones as being perfect for "you" meaning it can be customized to do whatever the user wants it to be, and is supposedly good at all these different things.
Mass Effect 3: (Take The Earth)
In this Trailer BiowareEA is trying to sell their latest product, Mass Effect 3, a cross-platform videogame and the final to a trilogy. It's got a somber yet hopeful tone with a target audience of male gamers between the age of 16 and 25. The goal of the product, or rather, what the commercial is trying to sell the audience on is a tragic epic that spans 3 games and culminates with a massive battle. It uses 3D animations from the game itself and although there is a general narrating "voice" per se, it takes the form of quotes from multiple characters throughout the game.
Commercial 2: http://youtu.be/DaIcv8KJ5l4
Avatar: The Last Airbender
This is an animated trailer for one of Nick's "Anime-style" animated series, Avatar: The Last Airbender. Again it has a relatively serious tone, with a target audience of 12 to 19 year olds. The commercial creates the illusion of this epic story which leaves the viewer hanging and wanting to know exactly what's going on, thus doing a successful job of selling itself after creating a demand that the viewer didn't previously know they had. It's got narration from a single, omniscient, narrator.
Commercial 3: http://www.youtube.com/watch?v=LpWHkiq744k&feature=related
The Hunger Games
This is a live trailer for the movie Hunger Games with a single narrator giving some sort of explanation to the viewer. Without previous knowledge of the plot, the viewer is only shown a girl going through some extreme circumstances with a voice over of some guy supporting her and giving her some back up. This sets up the viewer's need to want to find out what's going on, although not entirely too successful at it.
Commercial 4: http://www.youtube.com/watch?v=OYecfV3ubP8
Apple Macintosh
Hah, this is a parody trailer for the successor the Apple II, the Apple Macintosh back in 1984 that set up IBM "Big Blue" as "big Brother" in a 1984 parody. It presents the idea that IBM's influence is pervasive and is going to take over everything especially with their government contracts, taking that into account it presents their product as the solution to this overbearing figure, as the rebel. So to an extent, it is successful in billing their product in a really positive light.
Commercial 5: http://www.youtube.com/watch?v=5lUkF1vVudA
HTC
This is a live trailer for the HTC line of phones with an upbeat and fun tone to it with a constant external narrator who tries to appeal to the viewer in a direct manner. The commercial bills the phones as being perfect for "you" meaning it can be customized to do whatever the user wants it to be, and is supposedly good at all these different things.
Monday, March 26, 2012
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